Photograph courtesy of Tropical Smoothie Cafe
Tropical Smoothie Cafe landed in the top spot for the second year in a row. The smoothie chain has been shaking up its C-suite in recent months, adding a new CMO and a new chief information and digital officer to join its relatively new CEO. The company has ambitious growth plans over the next several years.
| Beverage/Snack | Service & Hospitality | Unit Appearance & Ambiance | Food & Beverage | Convenience & Takeout | Value | Overall Score |
|---|---|---|---|---|---|---|
| Tropical Smoothie Cafe | 63.2% | 51.7% | 62.6% | 61.4% | 47.2% | 57.8% |
| Cold Stone Creamery | 67.7% | 51.8% | 58.5% | 61.8% | 44.7% | 56.2% |
| Pinkberry | 64.2% | 54.1% | 55.4% | 60.7% | 47.3% | 55.3% |
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.