Consumer Trends

America's favorite beverage/snack chains

Tropical Smoothie Cafe took the top spot.
tropical smoothie cafe
Photograph courtesy of Tropical Smoothie Cafe

Tropical Smoothie Cafe landed in the top spot for the second year in a row. The smoothie chain has been shaking up its C-suite in recent months, adding a new CMO and a new chief information and digital officer to join its relatively new CEO. The company has ambitious growth plans over the next several years.

Beverage/SnackService & HospitalityUnit Appearance & AmbianceFood & BeverageConvenience & TakeoutValueOverall Score
Tropical Smoothie Cafe63.2%51.7%62.6%61.4%47.2%57.8%
Cold Stone Creamery67.7%51.8%58.5%61.8%44.7%56.2%

Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.

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