Tropical Smoothie Cafe landed in the top spot for the second year in a row. The smoothie chain has been shaking up its C-suite in recent months, adding a new CMO and a new chief information and digital officer to join its relatively new CEO. The company has ambitious growth plans over the next several years.
|Beverage/Snack||Service & Hospitality||Unit Appearance & Ambiance||Food & Beverage||Convenience & Takeout||Value||Overall Score|
|Tropical Smoothie Cafe||63.2%||51.7%||62.6%||61.4%||47.2%||57.8%|
|Cold Stone Creamery||67.7%||51.8%||58.5%||61.8%||44.7%||56.2%|
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.