Consumer Trends

America's favorite chicken chains

Chick-fil-A earned the top score in every category versus its chicken-slinging rivals.
chick-fil-a
Photograph courtesy of Chick-fil-A

Chick-fil-A remains consumers' favorite chicken chain, earning the top score in every category versus its chicken-slinging rivals. Fast casual Pollo Campero makes its first appearance on this list, scoring well among consumers in the service and convenience categories.

ChickenService & HospitalityUnit Appearance & AmbianceFood & BeverageConvenience & TakeoutValueOverall Score
Chick-fil-A74.2%62.6%62.1%68.1%59.1%63.7%
Raising Cane's Chicken Fingers70.5%55.2%51.1%67.3%46.6%55.4%
Pollo Campero60.6%49.4%50.3%55.7%47.0%51.1%

Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.

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