Consumer Trends

America's favorite family-style chains

Cracker Barrel Old Country Store leads the way again.
cracker barrel
Photograph courtesy of Cracker Barrel

Cracker Barrel Old Country Store has been expanding its reach through acquisitions, recently purchasing fast casual Maple Street Biscuit Co. and making a big investment in eatertainment brand Punch Bowl Social. Cracker Barrel’s Holler & Dash biscuit concept is being folded into the Maple Street acquisition.

Family StyleService & HospitalityUnit Appearance & AmbianceFood & BeverageConvenience & TakeoutValueOverall Score
Cracker Barrel Old Country Store66.3%59.8%57.9%57.1%50.3%58.1%
First Watch65.0%55.9%59.6%56.4%43.6%56.7%
Old Country Buffet65.6%50.6%55.1%56.3%49.1%54.1%

Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.

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