Cracker Barrel Old Country Store has been expanding its reach through acquisitions, recently purchasing fast casual Maple Street Biscuit Co. and making a big investment in eatertainment brand Punch Bowl Social. Cracker Barrel’s Holler & Dash biscuit concept is being folded into the Maple Street acquisition.
|Family Style||Service & Hospitality||Unit Appearance & Ambiance||Food & Beverage||Convenience & Takeout||Value||Overall Score|
|Cracker Barrel Old Country Store||66.3%||59.8%||57.9%||57.1%||50.3%||58.1%|
|Old Country Buffet||65.6%||50.6%||55.1%||56.3%||49.1%||54.1%|
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.