Photograph courtesy of Cracker Barrel
Cracker Barrel Old Country Store has been expanding its reach through acquisitions, recently purchasing fast casual Maple Street Biscuit Co. and making a big investment in eatertainment brand Punch Bowl Social. Cracker Barrel’s Holler & Dash biscuit concept is being folded into the Maple Street acquisition.
| Family Style | Service & Hospitality | Unit Appearance & Ambiance | Food & Beverage | Convenience & Takeout | Value | Overall Score |
|---|---|---|---|---|---|---|
| Cracker Barrel Old Country Store | 66.3% | 59.8% | 57.9% | 57.1% | 50.3% | 58.1% |
| First Watch | 65.0% | 55.9% | 59.6% | 56.4% | 43.6% | 56.7% |
| Old Country Buffet | 65.6% | 50.6% | 55.1% | 56.3% | 49.1% | 54.1% |
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.
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