Consumer Trends

America's favorite varied menu chains

Top chain Cheddar's Scratch Kitchen boasts the highest guest frequency of any Darden Restaurants brand.
seasons 52
Photograph courtesy of Seasons 52

As evidenced by the data, current customers are loyal fans of Cheddar's Scratch Kitchen. But Cheddar’s executives are realizing the need to get the word out about the concept, so they’re tinkering with their marketing approach to boost sales and traffic. The chain boasts the highest guest frequency of any Darden Restaurants brand.

Varied menuService & HospitalityUnit Appearance & AmbianceFood & BeverageConvenience & TakeoutValueOverall Score
Seasons 5265.5%61.2%59.0%53.3%45.7%57.7%
Cheddar's Scratch Kitchen62.2%56.5%56.4%53.0%49.1%55.6%
Yard House60.7%55.3%54.1%52.5%42.4%53.2%

Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.

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