More than 40% of consumers say they aren’t using restaurants as much as they’d like, finds the National Restaurant Association. Operators not only have to nudge consumers to their brands, but to foodservice in general. Of all consumer spending, just 13% is allocated to food, under half of which goes to restaurants. So who are the delivery customers now?
No matter the restaurant—or deliverer—diners expect off-premise meal quality to meet or exceed dine-in quality. Nearly two in ten expect food delivered by a third party to be somewhat better, while 57% expect it to be about the same. Just 6% expect it to be a bit worse.
Source: Technomic's On Demand Delivery Study