Sides as a traffic booster
39%
Percentage of consumers who say they sometimes visit a restaurant because they’re craving one of its sides, including 51% of females. The overall number is similar for small plates and apps.
Takeaway: These items can help operators drive traffic, an industrywide challenge in recent years. This means sides, apps and small plates should be highlighted in marketing, and that they must be prepared consistently to keep customers coming back.
Source: Technomic Starters, Small Plates & Sides Consumer Trend Report