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Gavin Felder was promoted to chief strategy officer as the owner of KFC, Taco Bell and Pizza Hut looks to bolster its digital strategy.

Its namesake brand will focus intently on dinner, a bid to build on the success of a new chicken line, while the parent operation tweaks Holler & Dash and works with Punch Bowl Social.

The new menu item is compliant with Whole30 and paleo diets.

The polished-casual operator intends to stay in the high end of the casual market with a new steak and seafood venture.