Striving for 'different'
As casual-dining chains continue to struggle, brands with an indie vibe are performing well. Many consumers, for example, don’t realize that concepts such as Cooper’s Hawk (pictured) are chains—they are upscale with a strong bar program and a bit of local flare, but have more than 30 high-earning units. QSR Whataburger is in the same boat, says Schimpf—it grew 6% in 2018 and continues to do well, but most consumers don’t realize how far a reach it actually has.