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Everything you need to know about regional U.S. pizza styles

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Chuck Lipp, who has been with the company since 2003, takes over the job from Andrew DeWitt.

CEO Don Fox is hopeful the new prototype will reduce labor costs and boost speed of service.

The new item is filled with either Classic Kreme or Chocolate Kreme.

Rising costs, more demands from franchisors and discount strategies are all taking their toll on operators.