Food

How Rick Petralia is pushing the envelope on flavor at Freddy’s

The chef moved from pasta to frozen custard and burgers, but he sticks with the same R&D principles.

Rick Petralia led menu innovation at Fazoli’s for many years before moving over to Wichita, Kan.-based Freddy’s Frozen Custard & Steakburgers earlier this year, applying his deep culinary experience to a new platform.

Burgers and frozen custard are very different from pasta, he admits, but menu development relies on the same principles. Petralia analyzes consumer research, focuses on seasonality and tries to push the envelope on flavor. He’s also a TikTok fan, saying there’s lots of inspiration out there on social media.

Rick Petralia
Rick Petralia

Listen as the new director of menu strategy and innovation for Freddy’s describes how he’s putting his operations expertise and culinary stamp on the rapidly growing fast-casual chain.

Subscribe to Menu Feed on Apple Podcasts.

Subscribe on Spotify.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Food

Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.

Financing

The Subway saga takes another turn

The Bottom Line: Just when we thought the massive deal was set to go through, the feds stepped in to have their say.

Financing

Retailers are bracing for a tough few months. Restaurateurs should heed the warning

The Bottom Line: Large retailers are concerned about a softening consumer and already see evidence that is happening. But restaurant executives seem far more optimistic.

Trending

More from our partners