Food

Restaurants menu holiday cheer in many shapes and flavors

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Customers will have a direct line to Tom Curtis, who will spend hours every day taking phone calls and responding to texts, as the fast-food chain looks to elevate the customer experience.

The Bottom Line: The fast-food chain, which debuted the morning daypart in 2020, is giving operators the ability to stop serving breakfast following a brutal 2025.

The fast-casual chain is looking to improve its perception of value and drive traffic. One idea to be tested later this year will be a daypart offering maybe a couple of tacos and a drink for under $10.

Retail watch: The fast-casual burrito chain can take some lessons from discount retailers that have also seen an influx of wealthier consumers.