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LTOs

Food

Value and comfort trump innovation in recent LTO launches

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

Food

Drive-thrus continue to launch LTOs

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.

Menu items featuring cheese, meat and potatoes rank high this fall.

These limited-time offers are differentiating the menu at restaurant chains.

Consumers gave high marks to these limited-time offers on chain menus.