The year menu innovation got turbo-charged

2023 saw a lot of menu activity and unique food and drink launches. But many operators stuck with perennial favorites for LTOs.


Cracker Barrel, Cowboy Chicken and Logan's Roadhouse send out holiday feasts

Taste Tracker: Ruby Slipper and Burgerville feed the morning crowd; drink it up at Mellow Mushroom and Sip Fresh; Insomnia and Pinkbox sweeten the day; and more menu news of the week.

Two locations in California are testing Coffee Chillers and Churro Chillers for a limited time.

Taste Tracker: White Castle riffs on sliders; the Double Decker Taco returns to Taco Bell; shades of red at Modern Market; new global sauces for Quizno’s and Sweetfin; and Playa Bowls adds seasonal spirit to the menu.

Taste Tracker: Krispy Kreme rushes into Christmas; cocktails make a splash at Bonefish and Ted’s Montana Grill; comfort foods rule at Tender Greens; and wings take flight at Pei Wei.

The family-dining chain launches eight menu items Monday inspired by the film’s story—and they’re not all chocolate.

Behind the Menu: The Mexican chain developed shredded beef birria to launch in a traditional taco and quesadilla, but then chef Jeremias Aguayo gave it a decidedly Asian spin.

Taste Tracker: Restaurants bring it on for Thanksgiving, offering family meals and large feasts for carrying out or dining in.

Grilled Cheese Nacho Fries debut along with the inaugural Nacho Fries Lover’s Pass for Rewards Members.

Taste Tracker: Snooze and Toasted Yolk elevate breakfast; Capriotti’s plays up Thanksgiving; Jimmy John’s embraces pickles; and a smattering of seasonal specials.

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