Brown sugar bacon returns to Arby's in 3 sandwiches

The bacon adds a sweet-salty layer of flavor to a BLT, Roast Beef and Turkey sandwich.
Sandwich trio
Arby's spotlights brown sugar bacon on three premium sandwiches for its newest LTO. | Photo courtesy of Arby's.

Arby’s is bringing brown sugar bacon back to the menu, available for a limited time in three sandwiches.

The Brown Sugar Bacon BLT offers a double wallop of bacon, pairing the brown sugar bacon with regular crispy bacon on a toasted King’s Hawaiian bun, with layers of leaf lettuce, tomatoes and mayo completing the build.

Arby’s classic roast beef sandwich is also enhanced with the sweet-salty flavor profile in a combo of thinly sliced roast beef, brown sugar bacon, Swiss cheese, lettuce, tomato and a creamy Dijon spread on the Hawaiian bun. The third item in the lineup is the Turkey & Brown Sugar Bacon Sandwich, a layering of thinly sliced roast turkey, Swiss cheese, brown sugar bacon, lettuce, tomato and creamy Dijon spread on the same Hawaiian bun.

“Bacon makes everything better, especially when combined with brown sugar to give it an extra sweetness that perfectly balances the salty and savory flavors,” said Ellen Rose, Arby’s CMO, in a statement. “Arby’s Brown Sugar Bacon menu items were fan favorites in the past, so we knew we wanted to bring back these three legendary sandwiches.”

Atlanta-based Arby’s sticks with its well-known marketing hook “we have the meats” with this latest LTO. But although the chain focuses on unique, meaty sandwiches, limited-time items don’t seem to come out of the pipeline too frequently. Arby’s most recent launch was this past September with the debut of the Big Game Burger to tie into football season. The burger is a blend of venison, elk and ground beef topped with crispy onions, pickles, melted Swiss and a dark cherry sauce.   

The trio of new premium sandwiches puts bacon in the spotlight rather than on the sidelines. The Brown Sugar Bacon BLT starts at $6.49, and Arby’s Roast Beef & Brown Sugar Bacon Sandwich and Turkey & Brown Sugar Bacon Sandwich both start at $6.69.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Red Lobster gives private equity another black eye

The Bottom Line: The role a giant sale-leaseback had in the bankruptcy filing of the seafood chain has drawn more criticism of the investment firms' financial engineering. The criticism is well-earned.


Beverage chains are taking off as consumers shift their drink preferences

The Bottom Line: Some of the fastest-growing chains in the U.S. push drinks, even as sales at traditional concepts lag in growing delivery and takeout business. How can traditional restaurants get in on the action?


Brands need to think creatively as the industry heads into a value war

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.


More from our partners