Whole30 diet sparks menu innovation

Restaurants are tying into the lifestyle plan with new and revamped items.
Photograph courtesy of B.Good

Operators are jumping on the Whole30 bandwagon, developing and highlighting dishes that meet the diet’s guidelines. The move makes sense—Technomic’s Healthy Eating Consumer Trend Report reveals that 46% of consumers say that they have tried or would consider trying the eating plan. Here’s a roundup of items customized specifically for Whole30 followers.

In partnership with Grubhub, Lettuce Entertain You Enterprises (LEYE), the Chicago-based multiconcept operator, launched a delivery-only virtual restaurant focused on Whole30-approved lunches and dinners. The LEYE culinary team worked directly with Whole30 to develop the menu for Whole30 Delivered, which includes items such as spaghetti squash and chicken meatballs, herb-crusted salmon with cauliflower rice and chimichurri beef skewers with roasted vegetables.

Zoe's whole 30 menu

Photograph courtesy of Zoes Kitchen

Zoes Kitchen offers a Whole30-approved menu, which covers a number of its Mediterranean-style entrees, sides and sauces. These include chicken, shrimp and salmon kebabs, a cauliflower rice bowl (sans feta and tzatziki) and Mediterranean chicken. Roasted vegetables and potato salad are compliant sides, and customers can flavor their dishes with Moroccan harissa, Israeli skhug or Italian salsa verde.

The Whole30-approved salad at B.Good is composed of a bed of lettuce topped with avocado, a sunny side-up egg, kale, Brussels sprouts, apples, roasted butternut squash, roasted beets and pumpkin seeds, dressed with a red wine vinaigrette.


Photograph courtesy of Chipotle Mexican Grill

And Chipotle debuted three Whole30 salads for its line of Lifestyle Bowls. The salads feature a base of supergreens topped with fajita veggies, tomato salsa and guacamole and three protein options: carne asada, carnitas and adobo chicken. Chipotle’s kitchen recently revamped the marinade on the chicken to make it compliant with the diet.


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