Inside Urban Farmer

Targeting touchpoints
To conserve the limited budget, Ashen kept the original concrete floor and industrial ceiling. ”We could’ve spent money to close up [the ceiling] or spent money on furniture people actually touch,” he says. The pick: pieces in leather and quilted and agrarian fabrics (above).

Art in motion
Instead of stationary photos, Ashen brings Cleveland’s shoreline to life on TV screens with a loop of videos that were shot during all four seasons.

Ballroom to small rooms
What was originally a hotel ballroom was sectioned into different seating areas—such as a charcuterie bar, semi-private pantry, lounge and main dining room—to offer varied dining experiences.  

Photo by Frank Oudeman