Kids Are Choosing Healthier Snacks, Reports NPD

PORT WASHINGTON, NY - While obesity among kids in America is a growing concern, The NPD Group here reported today that, in many cases, kids are choosing healthier snack-oriented foods, like yogurt, granola bars and fruit more often, according to its first-ever "Snacking in American Report."

"We are seeing some evidence creeping into the national eating data that NPD collects that suggests we are slowly moving toward a healthier diet. We saw it as we tracked the percentage of overweight Americans drop for the first time in six years in our "Eating Patterns in America Report," and now we are seeing some changes with the choices kids are making," said Harry Balzer, vice president of The NPD Group. "That's not to say that kids are always eating well-balanced meals; many are still eating foods nutritionists would like them to eat less of," said Balzer.

More about the NPD Study will appear in the upcoming "Wellness Watch" column in the Jan. 30 edition of ID Report

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners