Consumer Trends
The rise of plant-based diets: Consumers seeking healthier, cleaner options
Health-conscious consumers are increasingly seeking ways to promote wellness across all aspects of their lives, and unsurprisingly, eating a healthy diet is a cornerstone. Currently, the growing appeal of plant-based foods and diets is likely correlated with the growing number of consumers preferring a healthier diet—and for that reason, it’s crucial that operators develop strategies to leverage each of these trends in conjunction.
Technology
Chipotle adds nutrition filters to its app
The move expands on the success of the fast casual’s diet-specific Lifestyle Bowls, whose sales have grown 484% since being introduced in 2019.
Requests for gluten-free menu items are not coming only from those with gluten sensitivities anymore. Americans have gotten it into their heads that a gluten-free diet is a healthier way to eat. As of January, 2013, almost one-third of U.S. adults say they want to cut down or be free of gluten in their diets, according to The NPD Group, which has been tracking the eating habits of Americans since 1976.