The rise of plant-based diets: Consumers seeking healthier, cleaner options
Health-conscious consumers are increasingly seeking ways to promote wellness across all aspects of their lives, and unsurprisingly, eating a healthy diet is a cornerstone. Currently, the growing appeal of plant-based foods and diets is likely correlated with the growing number of consumers preferring a healthier diet—and for that reason, it’s crucial that operators develop strategies to leverage each of these trends in conjunction.
Operators and their customers who love meat are starting to fork over more money to put protein on the plate. The problem starts with the feed. Cattle are traditionally finished on grain, but farmers looking for larger profits are now growing corn for ethanol instead of animal feed. Cow/calf producers are currently bearing the brunt of higher feed prices.