Kraft Revamps

"Our new team will build a Kraft that is bolder, more agile, more creative and more focused," said Irene Rosenfeld, ceo. "We're putting more day-to-day decision-making in the hands of our North American sectors and international regions - the people closest to our consumers, customers and markets. And, we will focus more intensely on consumers' evolving food and beverage needs to take full advantage of our broad product portfolio and to accelerate growth."

Kraft made the following appointments:

  • Jeri Finard has been named to the newly created position of executive vice president and chief marketing officer to lead Consumer Innovation & Marketing Services. This new group merges the company's Global Category Development and Global Marketing Resources & Initiatives (GMRI) functions. As a result of combining these two groups, Paula Sneed, executive vice president of GMRI, has chosen to leave Kraft after a transition period. During this time, she will advise the company on a number of marketing excellence initiatives.

  • Rick Searer has been named executive vice president and president of Kraft North America Commercial (KNAC). Under Searer's leadership, the presidents who head the five North American sectors and North America Foodservice will have significantly more authority to run their respective businesses. He has been with the company for 25 years, most recently serving as group vice president and president, North America Convenient Meals Sector - currently the company's fastest-growing North American sector. Given the redefined roles within KNAC and a desire to pursue his own career aspirations, Dave Johnson, executive vice president and president of KNAC, has chosen to leave the company.

  • Some time ago, Hugh Roberts, executive vice president and president of Kraft International Commercial (KIC), informed the company of his intention to retire. An external search has been under way for his replacement. Roberts will stay on until early next year to assist with the transition.

  • David Brearton has been named executive vice president, Global Business Services & Strategy, which includes responsibility for areas such as information systems, business process improvement, and mergers and acquisitions. Alene Korby will continue in her role as executive vice president and chief information officer, reporting to Brearton, while also assuming leadership for managing the company's outsourced and shared services. Linda Hefner, executive vice president, Global Strategy & Business Development, has expressed a desire to pursue an opportunity outside the company and will leave Kraft following a transition period.

  • Marc Firestone has been named to the newly created position of executive vice president, corporate and legal affairs and general counsel. He will lead the company's communications, government affairs, community involvement, law and compliance activities.

    Continuing in their current roles are: Jim Dollive, executive vice president and cfo; Karen May, executive vice president, global human sesources; Jean Spence, executive vice president, global technology and quality; and Franz-Josef Vogelsang, executive vice president, global supply chain.

    "I want to recognize Dave, Hugh, Paula and Linda for their exemplary dedication to Kraft," said Rosenfeld. "Dave's leadership has been instrumental in improving the performance of our North American business. Hugh has built the foundation for the growth we're seeing in our developing markets. Paula has been a passionate advocate for marketing excellence at Kraft. And Linda's leadership of our M&A activities has strengthened our portfolio. We wish them much continued success."

    The nine members of Kraft's executive team report to Rosenfeld, who was named CEO in June 2006. These management changes are effective immediately.

    "Our new management team will tap into the potential of our people to make the changes necessary to support our quest for faster growth," Rosenfeld said.

    Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


    Exclusive Content


    As restaurant tech consolidates, an ode to the point solution

    Tech Check: All-in-one may be all the rage, but there’s value in being a one-trick pony.


    Steak and Ale comes back from the dead, 16 years later

    The Bottom Line: Paul Mangiamele has vowed to bring the venerable casual-dining chain back for more than a decade. He finally fulfilled that promise. Here’s a look inside.

    Consumer Trends

    Fast food has lost its reputation as a cheap meal

    Years of price hikes are driving consumers to grocery stores and even full-service restaurants, which are now viewed by some as a better deal.


    More from our partners