Krispy Kreme tries 3-pointer with Nike tie-in

krispy kreme nike kyrie

It may be Krispy Kreme’s strangest LTO ever.

The doughnut chain is lending its name and signature design elements to Nike, the footwear giant, for a tie-in with NBA star Kyrie Irving. The latest in a series of limited-edition sneakers inspired by the Cleveland Cavaliers star carries a Krispy Kreme theme, from the name, Ky-rispy Kremes, to the shoes’ blend of green, red and white, the doughnut chain’s signature colors.

The Ky-rispy Kreme shoes are sold in clear-topped boxes that resemble Krispy Kreme’s well-known take-home containers, and are being sold in part via Ky-rispy Kreme trucks that look as if they could dispense hot doughnuts and coffee.

The trucks sold the shoes in cities hosting the NBA playoffs, and are now peddling Ky-rispy Kremes in Harlem and Brooklyn, New York. Only a limited supply will be sold.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Restaurants bring the industry's concerns to Congress

Neary 600 operators made their case to lawmakers as part of the National Restaurant Association’s Public Affairs Conference.


Podcast transcript: Virtual Dining Brands co-founder Robbie Earl

A Deeper Dive: What is the future of digital-only concepts? Earl discusses their work to ensure quality and why focusing on restaurant delivery works.


In the fast-casual sector, Chipotle laps Panera Bread

The Bottom Line: The two fast-casual restaurant pioneers have diverged over the past five years, as the burrito chain has thrived while Panera hit a wall. Here's why.


More from our partners