It may be a long way across the pond, but that’s not stopping U.S. restaurant operators from trying to cash in on the upcoming royal wedding. When Prince Harry marries Meghan Markle at St. George’s Chapel in Windsor Castle on May 19, the nuptials will be celebrated with special menu items, drinks, events—and even branded fascinators. Here’s a sampling of some of the ways operators are commemorating the royal wedding.
1. On-brand fashion accessories
Chili’s is getting social media fired up with its custom line of burger, rib, fajita and margarita fascinators and cufflinks timed to the royal wedding. The eye-catching pieces are not available for purchase, but they’re getting lots of mentions under the #ChilisRoyalWedding hashtag across Facebook, Twitter and Instagram.
2. Doughnut-themed carriage
Dunkin’ Donuts is offering up the Royal Love Donut, a heart-shaped, jelly-filled pastry topped with chocolate icing and strawberry drizzle, from May 14-20. On top of that, the chain will give select customers rides through Central Park in New York City in a horse-drawn pink and orange carriage on May 14. The chain is also encouraging customers to stop in as early as 5 a.m. on royal wedding day to pick up doughnuts and coffee for the festivities.
4. Menus fit for a royal
Many concepts are offering special menus for the royal wedding. STARR Restaurants concept The Clocktower in New York City will serve a brunch of beef Wellington, creamed cabbage, roasted carrots and Queen Victoria Cake, and offer a drink special dubbed the Royal Engagement. At STARR Restaurants’ The Dandelion in Philadelphia, the special menu includes a three-course meal of deviled eggs or prawns, roast sirloin of beef with Yorkshire pudding and an elderflower lemon cake.
5. Cocktails for toasting
The Dish & Dram, located in Kensington, Md., (naturally) will host a daylong celebration that starts at 7 a.m. on May 19. The day begins with a bangers and mash brunch and continues to high tea, which features Earl Grey with elderflower, orange bitters and dry gin. To fit with the wedding, the menu also includes two American hot dogs topped with champagne mustard and crispy onions. The restaurant will also host a Prince and Princess Parade for young guests, inviting them to show up in royal costume for a free kid's meal.
8. Driving breakfast traffic
With the royal wedding airing very early in the U.S., it’s the perfect time to focus on breakfast. Jones Wood Foundry and The Shakespeare in New York City will host wedding viewing breakfasts. The menu at the sister restaurants includes chicken and waffles (Prince Harry served his bride-to-be roast chicken the night he proposed), as well as eggs Benedict, sausage rolls and wedding cake.
10. Playing up the romance
Chicago fondue restaurant Geja’s Cafe, known as a date night favorite, will run a special menu May 14-20 that includes the decadent Prince Harry Combination (beef tenderloin, lobster, jumbo shrimp, scallops and chicken) and the Duchess Meghan Combination (lobster, jumbo shrimp, scallops and vegetables).