Marketing

6 ways operators are scoring with football-themed deals

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Taste Tracker: Spring blooms for Ruby Slipper and Cracker Barrel; it’s cereal all day at Scooter’s and Salt & Straw; Burgerville goes for waffles; and El Pollo Loco doubles up on tostadas.

CEO John Chidsey told operators this week that they should remodel their locations or get out of the system. And he told franchisees who have remodeled to put some pressure on those who haven’t.

The locally owned independent restaurants are recognized for quality food, timeless appeal and their ability to reflect the character of their communities.

The Bottom Line: The pizza delivery chain’s business with companies like Uber Eats and DoorDash is thriving while its own delivery is slowing. But this isn’t the beginning of the end of self-delivery, CEO Rob Lynch says.