With football season kicking off this week, restaurant chains are coming up with creative promos to boost both dine-in and off-premise sales. From a “football prenup” for couples to free delivery on Sundays, here’s a look at how brands are capitalizing on football season.
1. Buffalo Wild Wings football prenup
Casual-dining chain Buffalo Wild Wings, which just signed a multiyear agreement with MGM Resorts International to explore sports betting, launched a “football prenup” contract to set up ground rules for relationships during the potentially stressful season. The customizable contract lets fans trade household chores and other obligations in exchange for free time to watch selected football games—all the while promoting the Buffalo Wild Wings brand.
3. Free delivery on Sundays
Several chains are trying to boost off-premise sales with free delivery offers on Sundays during football season. Applebee’s, which recently launched a partnership with NBC Sports, is offering free delivery every Sunday through football season. Chipotle Mexican Grill, which has seen tremendous growth in off-premise sales, is offering free delivery every Sunday in September.
4. Dunkin’s extra rewards to boost loyalty membership
Select Dunkin’ locations in New England (Massachusetts, Connecticut, Vermont, New Hampshire, Maine, Rhode Island, and Essex and Clinton counties in New York) are celebrating the New England Patriots’ sixth Super Bowl title by offering rewards members six times the loyalty points per dollar spent for Sunday’s home opener. For the rest of the season, rewards members will earn double the points on any size hot or iced coffee.