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Marketing

Brinker names a new CMO for Chili’s

Ellie Doty will be responsible for consumer insights and menu development, among other duties.
Photograph: Shutterstock

Brinker International has promoted Ellie Doty to chief marketing officer and SVP of its 1,612-unit Chili’s Grill & Bar chain, with responsibility for consumer insights, menu innovation and advertising.

Doty joined Chili’s as VP of marketing in 2017, moving over from Taco Bell parent Yum Brands. At Chili’s, she was involved in developing several of the brand’s value-focused initiatives, a combo meal of a soft drink, appetizer and entree, and $5 margaritas.

Brinker’s website indicates that the CMO title at Chili’s was formerly held by Steve Provost. He retains his additional posts of chief concept officer and EVP.  

The company attributed Doty’s promotion to her role in bolstering traffic and sales. Domestic same-store sales rose 2.2% for the fiscal year ended June 26.

I am confident she will continue to drive success for the business," said Wyman Roberts, CEO of Brinker and president of Chili’s.

Brinker is also the parent of the Maggiano's Little Italy chain.

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