Marketing

How consumers really calculate value

Consumers define “value” in more ways than just low prices. In fact, Technomic finds that price may not even be the most important component. Consumers were asked to rate dozens of attributes, including those specifically related to value, on how important they are to the decision of where to dine out. Figures show the percentage of people who said the attribute is very important. To the left are the fast-casual and quick-service chains, respectively, that rate highest in each attribute, according to their customers.

Technomic report

 

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Financing

Consumers are leaving their cars and going into restaurants

The Bottom Line: Drive-thru traffic has steadily fallen since the pandemic, even as other off-premise channels remain strong. That traffic has shifted back to the restaurants. Did the industry overdo the drive-thru?

Financing

In the 10 largest restaurant chains, signs of the industry’s evolution

The Bottom Line: Only 14 chains have been on the list of the 10 largest concepts over the past two decades. But that doesn’t mean that it hasn’t changed with consumer demand.

Emerging Brands

Olive & Finch lets diners dictate how they want to experience the brand

This growing premium fast casual out of Denver is expanding with an all-day menu priced no higher than $20. Part of the value offering is giving guests options for how they use the concept.

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