facebook pixal
Marketing

How consumers really calculate value

Consumers define “value” in more ways than just low prices. In fact, Technomic finds that price may not even be the most important component. Consumers were asked to rate dozens of attributes, including those specifically related to value, on how important they are to the decision of where to dine out. Figures show the percentage of people who said the attribute is very important. To the left are the fast-casual and quick-service chains, respectively, that rate highest in each attribute, according to their customers.

Technomic report

 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Trending

More from our partners