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Marketing

LTOs with comfort-food appeal lure consumers

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Gene Lee went from zero dollars, the pay level he set for himself to help Darden Restaurants and its employees, to $1 million a year.

Several concepts have found buyers, albeit at low prices, as investors take bets on an industry comeback, says RB’s The Bottom Line.

Across the country, operators—many of whom were readying to reopen amid the pandemic—are cleaning up after several nights of violence and looting.

Golden Chick dedicated resources and R&D muscle into differentiating its new offering.