McDonald's to test all-day breakfast beginning in April

McDonald's plans to test an all-day breakfast at some locations in the San Diego area starting next month.

The company said in a statement that the test is in response to customers who have said they'd like to eat breakfast foods outside the typical morning hours that they are served.

The world's largest restaurant chain said the test will include a partial menu and feature some of McDonald's breakfast sandwiches and hash browns. The company didn't say which sandwiches would make the cut.

Fans of McDonald's breakfast menu have long wanted the option to get breakfast at McDonald's after 10:30 a.m. But offering both the breakfast and lunch menu had been considered logistically impossible, given the tight kitchen spaces of the restaurants.

Still, last month Jeff Stratton, head of McDonald's USA, said in an interview with The Associated Press that the company was taking a look at how it could make breakfast available later in the day.

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Despite their complaints, customers keep flocking to Chipotle

The Bottom Line: The chain continued to be a juggernaut last quarter, with strong sales and traffic growth, despite frequent social media complaints about shrinkflation or other challenges.

Operations

Hitting resistance elsewhere, ghost kitchens and virtual concepts find a happy home in family dining

Reality Check: Old-guard chains are finding the alternative operations to be persistently effective side hustles.

Financing

The Tijuana Flats bankruptcy highlights the dangers of menu miscues

The Bottom Line: The fast-casual chain’s problems following new menu debuts in 2021 and 2022 show that adding new items isn’t always the right idea.

Trending

More from our partners