Domino’s has grown systemwide sales from $3.1 billion in 2009 to nearly twice that, reaching $5.9 billion in 2017.
The percentage by which Domino’s grew its sales in 2017, allowing it to overtake rival Pizza Hut to become the country’s largest pizza chain. (Pizza Hut saw sales drop 4.2% over the same period.)
Though it still has fewer locations than Pizza Hut, Domino’s managed to increase unit count by 4% to 5,587, while Pizza Hut’s unit count declined 2.2%.
The chain has increased its average unit volume year over year, surpassing $1 million in 2017 for the second year in a row.
Nearly two-thirds of Domino’s orders come through its digital channels.
“We’ve figured out a way we can get this to be a fully digital business. I can’t give you a time frame for when that’s going to happen. But it’s going to happen.” —CEO Patrick Doyle
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