Tim Hortons and its Canadian franchisees will spend more than C$700 million, or $542.7 million U.S., to remodel the chain’s restaurants north of the border.
The Oakville, Ontario-based company, owned by multi-brand operator Restaurant Brands International, revealed a new “Welcome Image” design that the company hopes will give its locations a more contemporary environment.
The company expects most of its 3,800 Canadian restaurants by 2021.
Here’s a look inside Tim Hortons’ new design.
The Welcome image includes soft lighting and modern upgrades to bring a “new warmth to the restaurant.” Alex Macedo, the chain’s president, said that the company conducted “extensive market testing” to ensure that customers would prefer the new image.