A look inside Tim Hortons new prototype

Tim Hortons and its Canadian franchisees will spend more than C$700 million, or $542.7 million U.S., to remodel the chain’s restaurants north of the border.

The Oakville, Ontario-based company, owned by multi-brand operator Restaurant Brands International, revealed a new “Welcome Image” design that the company hopes will give its locations a more contemporary environment.

The company expects most of its 3,800 Canadian restaurants by 2021.

Here’s a look inside Tim Hortons’ new design. 

The image includes communal tables with bar seats. The tables are made with Canadian Maple.

The new “Welcome Image” comes with a more contemporary design. The company recently started a social media campaign focused on bringing Canadians to Tim Hortons for a cup of coffee to “celebrate Tim Hortons’ Canadian heritage.”

The new Tim Hortons design includes more commissioned art, such as a portrait of Tim Horton, the chain’s namesake, along with a mosaic of brand images and a photo wall featuring Tim Hortons’ coffee coursing and blending process.

The new image has a more modern and open concept. The new design and new menu offerings are aimed at modernizing the chain in Canada.

The Welcome image includes soft lighting and modern upgrades to bring a “new warmth to the restaurant.” Alex Macedo, the chain’s president, said that the company conducted “extensive market testing” to ensure that customers would prefer the new image.