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Bill Main

Articles by
Bill Main

Page 13

Bigger is not always better

Menus have limited space. Guests have limited attention spans.

Look before you leap

Everything is going great. Your staff is professional, talented, and dependable! Your customer base is growing. You've gotten good reviews. Profits are steady. You've made every mistake in the book and you've learned your lessons. So what's the problem?

A fork in the road

When it comes to profitability, there is a seemingly endless number of factors to consider.

On the dotted line

A well-executed lease is an important asset. It offers protection when problems arise, and adds value when you decide to sell your business. Unfortunately, most operators don't know what makes a good lease, and the typical realtor knows even less.

Get Gap-itis

Retailers like The Gap, Banana Republic, and Crate & Barrel are master merchandisers.

Butts in seats

Managing a reservation policy is a difficult and often stressful undertaking.

The preferred seating system

The preferred seating system is a hybrid of two systems. The system gives restaurants the flexibility to make the most of business without the losses associated with a strict reservation policy.

All aboard!

The interviews are over. The offer has been made.

Be mine

Everyone loves to receive this message on Valentine's Day. But foodservice operators need loyal customers every day.

Practice makes perfect

The hands start to shake. Beads of sweat begin to form. You can't watch. The stress is unbearable. But there's no turning back.

Let them eat cake

We think we're doing our employees a great favor by offering them free meals during their shift. But ask yourself... could I get excited about production leftovers, day-old menu items or a random assortment of low-cost like spaghetti or hamburgers?

You can learn a lot just by asking

Why don't I sell more desserts? Should I buy an espresso machine? Why are my lunch counts down? The answer is a question that is incredibly simple, and stumps most people..."What do your Guest Comment Cards say?"

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