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Biography

Jonathan Deutsch, Ph.D.

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Jonathan Deutsch, Ph.D. is our Advice Guy and Professor of Culinary Arts and Food Science at Drexel University in Philadelphia. He is the author of six books, including They Eat That? A Cultural Encyclopedia of "Weird" Foods (ABC-CLIO, 2012).

Articles by
Jonathan Deutsch, Ph.D.

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Operations

Restaurants are still open in your state. Should you close anyway?

No matter where they are located, operations need to come up with creative ways to generate revenue amid the outbreak, Advice Guy says.

Marketing

How to publish a restaurant cookbook

A cookbook can provide an additional revenue source and help drum up publicity, Advice Guy says.

There are a few strategies operators can use to make guests feel like they're not the only ones in the dining room.

Like the other menu choices a restaurant offers, water options say something about the concept and the image it conveys to guests, Advice Guy says.

When it comes to asking for a job, selling something, requesting a media interview and more, there a few simple ways to increase your chances of getting a response, Advice Guy says.

When customers gripe about pricing, they are really pointing out that they don’t see a good value proposition, Advice Guy says.

As delivery becomes a bigger part of the business, there are some creative back-of-house changes restaurants can consider, Advice Guy says.

It is hard to teach an employee to move faster without sacrificing quality or accuracy, but there are a few strategies worth trying, Advice Guy says.

Writing these letters can be stressful for busy chefs and managers, but this checklist can help, Advice Guy says.

The guest who just mispronounced their drink order may welcome the education—or they might just want their booze, Advice Guy says.

Much has been written about guest safety inside restaurants, but the mission of hospitality extends to the surrounding area as well, Advice Guy says.  

Restaurants' desperation to find staff has given job-seekers the upper hand, Advice Guy says.

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