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Biography

Jonathan Deutsch, Ph.D.

 Contact Jonathan

Jonathan Deutsch, Ph.D. is our Advice Guy and Professor of Culinary Arts and Food Science at Drexel University in Philadelphia. He is the author of six books, including They Eat That? A Cultural Encyclopedia of "Weird" Foods (ABC-CLIO, 2012).

Articles by
Jonathan Deutsch, Ph.D.

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Workforce

Do cooks have to wear masks?

While kitchen staff are usually removed from guests, face coverings are still key to preventing spread, Advice Guy says.

Operations

How to get guests to order from your restaurant instead of a delivery service

Restaurants need to be direct with customers about the best way to order from them, Advice Guy says.

While no one wants added costs right now, the obligation of operating a safe and compliant restaurant falls on the operator, Advice Guy says.

Operators should use this time to strategize for a shift away from dine-in for an extended period, Advice Guy says.

As states lift restrictions on restaurants, here's what to expect from the new normal, Advice Guy says.

It's a stressful time for both restaurants and their customers. Operators should take the opportunity to educate guests about the challenges they face, Advice Guy says.

While operators are rightly trying to conserve gloves during the coronavirus outbreak, disposable gloves should only be used once, Advice Guys says.

No matter where they are located, operations need to come up with creative ways to generate revenue amid the outbreak, Advice Guy says.

A cookbook can provide an additional revenue source and help drum up publicity, Advice Guy says.

There are a few strategies operators can use to make guests feel like they're not the only ones in the dining room.

Like the other menu choices a restaurant offers, water options say something about the concept and the image it conveys to guests, Advice Guy says.

When it comes to asking for a job, selling something, requesting a media interview and more, there a few simple ways to increase your chances of getting a response, Advice Guy says.

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