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Peter Romeo

Editor at Large

Articles by
Peter Romeo

Page 288

Summer Camp challenges preconceptions - in many ways

Peanut butter and banana sandwiches? A marshmallow-cramming contest? A dress code of shorts and flip-flops? This is an industry conference?

Wendy's uses Facebook to solicit menu ideas

Wendy’s, one of the industry’s more active users of Facebook, has just begun a new social media campaign that plays off its just-introduced berry-topped salad.

If discussions at the NRA show are any indication, concept development is revving up again.

Several hundred of us watched a life being changed tonight. The change-ee will never forget an evening that started with dire concerns about her family’s financial situation and ended with a fresh start, courtesy of two restaurant luminaries who presumably didn’t know her before today. But I’m pretty sure the rest of us will never let it slip from memory, either.

That criteria applies as much to a whole chain as it does to a single unit, says Richard Fitzgerald, co-CEO of CapitalSpring.

With the NRA show just hours away, certain truths about this year's convention are piling up like used toothpicks at a sliced-pepperoni booth. Here’re some of the insights we've gleaned so far:

The show hasn’t even started, but a theme is already emerging for the National Restaurant Association’s mega-convention in Chicago. If the early hubbub is any indication, this may well be the Year of the Handheld.

Savory flavors are claiming more freezer space as ice cream chains slide into their peak season.

Still not seeing the potential of this whole social media thing? Then consider the buzz blitz Genghis Grill waged—for a song—to position its Mongolian barbecue as a healthy option.

A look at the top mobile users of social media underscores how much they depend on daily dish-ups of 140 characters to make their models work.

Need proof that dominance in social media isn’t (yet) a function of size? Look no further than Restaurant Business’ ranking of casual chains by success in that realm.

Our ranking of restaurant chefs by social media success immediately brings to mind two questions: Who is DenverChefDude, and how does he have anytime left to cook?

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