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Abuelo's

Food

Health competes with indulgence and whimsy in recent LTOs

New menu launches tap into diet-friendly fare, Super Bowl promotions and more.

2017 Top 500: Mexican

The Mexican category overall saw sales increase by 0.9% to $18 billion and units by 4.1%, to 12,656.

When it comes to restaurant brands, the sales leaders are not always consumers’ favorites for a variety of reasons. Chains best at parlaying customer satisfaction into sales are hard to beat.

Units are large with painted murals, statues and courtyards and a menu inspired by family recipes

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

Its Tex-Mex menu pairs with an upbeat setting and murals