Roy Choi’s Locol aims to redefine fast food

Locol, the new concept from chefs Roy Choi and Daniel Patterson, seeks to make good on its goal of bringing healthy, affordable food to underserved neighborhoods, the Los Angeles Times reports.

The restaurant, which opened Monday in the Watts section of Los Angeles, offers burgers and other handheld fare at QSR-comparable prices, and has an organic vibe that feels more like “someone’s big front porch” than a collaboration between two well-known chefs, the Times says.

With three additional locations in the works, the chefs plan to take Locol nationwide, using the early restaurants as incubator units, according to the Times.

Choi and Patterson join other high-profile industry players, such as Jose Andres, in quests to elevate fast food, as Restaurant Businessearlier noted.

Read the full story via the Los Angeles Times. 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

The oil price problem

The Bottom Line: Economists are expecting a better year for restaurants in 2026. But that changes if oil prices remain too high for too long.

Marketing

For restaurants, 'fake news' is becoming a real problem

The rise of AI and social media is allowing misinformation to flourish, and forcing restaurants to be more vigilant in snuffing it out.

Financing

Papa Johns is reportedly weighing a buyout offer, again

The Bottom Line: The pizza chain is reportedly weighing an offer from Irth Capital Management that would take the company private, the latest in a long line of buyout rumors and reports.

Trending

More from our partners