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The past week's best-performing ads pushed top-flight items at a bargain price.

IHOP will also tout its bargains, and both brands will make a push for more catering business, according to their parent company.

Casual-dining chains continued to flog new products and deals, while quick-service and fast-casual brands turned a spotlight on their signature long-standing hits.

The most effective restaurant chain ads of last week focused on menu and service options rather than price.

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

Full-service TV advertising was dominated by Applebee's and Olive Garden, which both put a spotlight on attractively priced new offers.

The first Applebee's Express emphasizes takeout and delivery, with fewer seats in a smaller format.

A weekly ranking of restaurant chains’ top TV commercials by effectiveness shows consumers responding to value-oriented pitches from casual brands. But limited-service brands fared better with spots promising an experience.

Between 30 and 40 stores are now expected to close by Jan. 1.