The fast-food chain admits mistakes of the past, and fires The King, in an ambitious new marketing campaign featuring the brand’s president, Tom Curtis, and plenty of nostalgia for the chain’s heyday.
Previously, the mission-driven brand developed franchisees from within through a unique social-equity program. Now the chain is inviting experienced partners to help grow the brand.
The fast-food chicken chain’s sales increased last quarter, as did profits. The company is now ramping up new unit development to its highest rate in years.
