Starbucks stocks an $80 pound of coffee

If paying $4.50 for a latte makes you roll your eyes, Starbucks' newest coffee beans aren't for you.

Starbucks (Nasdaq: SBUX) has begun selling high-end Brazilian coffee at its Capitol Hill roastery for $80 per pound. The company recently entered a high-stakes auction called the "Cup of Excellence" and bought up an entire lot of the gourmet coffee for $23.80 a pound, according to the Seattle Times.

You can also get a cup of the coffee, which is only available at the Seattle Reserve Roastery and Tasting Room, for $7.50.

The coffee is called “Sítio Baixadão” (pronounced SEE-tee-o by-sha-DAH-o), according to the Times, and has a variety of tropical fruit notes.

Read the Full Article

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Brands need to think creatively as the industry heads into a value war

The Bottom Line: Giving customers meal options they can afford will be key to generating traffic this year. But make sure those offers can generate a profit.

Financing

The Red Lobster bankruptcy is a seminal moment for the restaurant business

The Bottom Line: The seafood chain’s bankruptcy declaration was not surprising after months of closures and Endless Shrimp recriminations. But that doesn’t make it any less notable.

Workforce

The White House has ideas about how all that AI on the Show floor should be used

Reality Check: President Biden issued a set of guidelines Thursday for protecting workers from the digital onslaught.

Trending

More from our partners