Taco Bell kicks off #SeeMyPotential campaign, commits to hiring 1.5 million teens

Building off momentum from the 100,000 Opportunities Initiative, led by Starbucks, Taco Bell today reinforced its commitment to youth employment, announcing the launch of its #SeeMyPotential campaign to empower and inspire teens.  

The Mexican fast-food chain also shared its commitment to hiring 1.5 million young adults for “restaurant-level positions” by 2022, seeking to make its own mark in the youth-employment movement.

“Today’s youth are the heart and soul of our brand and the communities in which we serve,” said Brian Niccol, Taco Bell CEO. “Through investments in training, programming, scholarships and grants, Taco Bell, our franchisees, our customers and the Taco Bell Foundation provide encouragement and support for this critical generation as they look to follow their dreams and become the leaders of tomorrow.”

Taco Bell was one of the original 12 companies to join the 100,000 Opportunities Initiative, which launched Thursday in Chicago with a job fair and forum that more than 3,000 young adults were expected to attend. Chicago–area Taco Bell franchisees committed to making 45 on-the-spot hires during the launch event. 

The 100,000 Opportunities Initiative, a coalition of more than 29 U.S. companies, was created earlier this year with the goal to hire and train more than 100,000 teens and young adults who face “systemic barriers” to education and jobs by 2018. 


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