Buffalo Wild Wings' plan to take itself to the next level

What business people see as cutting-edge restaurant tech

Buffalo Wild Wings is the fastest-growing casual dining restaurant in America.

The chain's sales soared 6% in the third quarter despite widespread troubles in the casual dining sector.

Executives are planning a myriad of changes to get customers to come more often, stay at the restaurant longer, and spend more money.

Buffalo Wild Wings recently shared its plan with UBS for a recent report.

Here's what will be different going forward.

  1. Lots of tablet features
  2. Equipping servers with handheld devices
  3. Loyalty program
  4. "Your Own" audio
  5. Ordering ahead
  6. More sauces and beer
  7. Local events

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


How Popeyes changed the chicken business

How did a once-struggling, regional bone-in chicken chain overtake KFC, the formerly dominant player in the U.S. market? With a fixation on sandwiches and many more new restaurants.


Get ready for a summertime value war

The Bottom Line: With more customers opting to eat at home, rather than at restaurants, more fast-food chains will start pushing value this summer.


Inside Chili's quest to craft a value-priced burger that could take on McDonald's

Behind the Menu: How the casual-dining chain smashes expectations with a winning combination of familiarity and price with its new Big Smasher burger.


More from our partners