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U.S. Foodservice Corona Credits Street-Based Strategy for Job, Sales Growth

According to the company, this new approach “makes U.S. Foodservice-Corona the only food distribution company for the Inland Empire market - which includes San Bernardino, Riverside and Palm Springs - to serve a mix of customers from a variety of industries, including restaurants, hospitality, education and healthcare.”

As a result of its street-based strategy, USF says the number of jobs at the Corona division has grown by 11 percent over the past year. In addition, sales to independently operated restaurants are up by more than 150 new accounts, with anticipated annual revenue growth of 22 percent in the category.

"U.S. Foodservice decided at the start of this recession that the best strategy for our customers and associates would be to invest in the long-term success of our Corona, California operations," said Graylon MacFall, president of the Corona division. "By pursuing profitable growth, we have protected our skilled associates from layoffs while providing customers with quality products and services that help them succeed and grow in this challenging economy."

The strategy has enabled U.S. Foodservice-Corona to avoid financial losses during the recession and has strengthened its market position, the company said.

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