3. OMG! ICYMI, BK is LMFAO
Restaurant apps are so yesterday. This week, Burger King provided a glimpse of order placement in the future, a mashup of social media and messaging that might have Domino’s shaking in fear it’s fallen behind the times. Technophiles are buzzing over the burger chain’s experiment with Messenger, the chat program that allows Facebook users to text back and forth without leaving that environment.
A bot presented as a chat screen takes consumers through the ordering process, displaying the choices via a visual menu that rotates horizontally. Then the patron is given a choice of restaurants where the order can be retrieved, and an option to prepay for the meal online.
You can see it for yourself here.
The home of the Whopper is the latest entrant in a parade of chains turning to social media as the next ordering channel. Domino’s lets frequent customers order a pie by texting an emoji, and Taco Bell is tinkering with a bot integrated into Slack, a chat medium for members of the same company.