At this fast-casual Mongolian Barbeque concept, guests can customize their meals and watch as the food is prepared by trained “grill masters.” Customers choose from over 70 different ingredients to build their own “Genghis Bowls.” They first select a protein like chicken, sausage or calamari. They then pick seasonings, vegetables, sauces and a starch to round off the meal. A number of preset protein flavors such as Thai chicken and citrus beef are also available. The chain has an online ordering system to handle take-out orders. Genghis Grill Franchise Concepts LP, a subsidiary of the Dallas-based Chalak Group, runs the restaurants. The chain aims to have 100 units by 2011.
|2009 Systemwide Sales||$48,100,000|
|% Change in Sales||63.1%|
|2009 U.S. Units||41|
|% Change in Units||41.4%|
|2009 Average Unit Volume||$1,400,000|
|% Change in AUV||2.1%|
|Future 50 Year||2010|