With an established national operation and the backing of one of America’s most recognizable product brand names, the Nestle Toll House Cafe national chain of treateries is poised for future growth. Along with their signature fresh-baked chocolate chip cookies, the concept offers more than a dozen kinds of baked goods, frozen treats and assorted beverages. The chain is licensed and franchised by Crest Foods Inc. and operates in three distinct formats: Street Cafes, Kiosk Cafes and Inline Cafes. Each store is decked out in Nestle’s identifying colors with large display cases and brightly lit menu boards. Founded in 2000 by Ziad Dalal and Doyle Liesenfelt, Nestle Toll House Cafe has recently expanded to Canada and the Middle East. 

LocationRichardson, Texas
2009 Systemwide Sales ($000)$32,800,000*
YOY Sales Change6.3%
2009 U.S. Units110
YOY Unit Change2.8%
2009 Average Unit Volume ($000)$298,000*
Future 50 Year2010
*Technomic estimate

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