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Applebee’s tries the next generation of ordering app

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Applebee’s is trying to leapfrog over the prevailing generation of restaurant apps with a second-generation system for its targeted customers. 

The franchisor says the new app introduced today is faster, easier to use and packed with more ordering capabilities. A download reveals such new features as the ability to track orders, instantly post messages to social media and readily access information of importance to customers with allergies or food sensitivities. 

Management noted that the app is aimed both at dine-in customers and users of Applebee’s Carside To Go service, where takeout orders are brought out to patrons’ cars.  People who download the app are rewarded with a virtual coupon for $5 after placing their first order.

“The new and improved Applebee’s Mobile App is completely redesigned with our guest in mind; we’ve made the app more order-centric based on what guests told us they wanted, making it easier to use and faster to place an order,” said Adrian Butler, senior vice president and chief information officer of the brand’s parent company, DineEquity.

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