Applebee’s tries the next generation of ordering app

applebees exterior night

Applebee’s is trying to leapfrog over the prevailing generation of restaurant apps with a second-generation system for its targeted customers. 

The franchisor says the new app introduced today is faster, easier to use and packed with more ordering capabilities. A download reveals such new features as the ability to track orders, instantly post messages to social media and readily access information of importance to customers with allergies or food sensitivities. 

Management noted that the app is aimed both at dine-in customers and users of Applebee’s Carside To Go service, where takeout orders are brought out to patrons’ cars.  People who download the app are rewarded with a virtual coupon for $5 after placing their first order.

“The new and improved Applebee’s Mobile App is completely redesigned with our guest in mind; we’ve made the app more order-centric based on what guests told us they wanted, making it easier to use and faster to place an order,” said Adrian Butler, senior vice president and chief information officer of the brand’s parent company, DineEquity.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.


2 more reminders that the restaurant business is risky

The Bottom Line: Franchising is no less risky than opening your own restaurant. Just ask former NFL player David Tyree and the former president of McDonald's Mexico.


There's plenty happening at the high end of the pricing barbell, too

Reality Check: Decadent meal choices are also proliferating, for a lot more than $5.


More from our partners