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Emerging Brands

Emerging Brands

How former Krispy Kreme president Maria Rivera plans to help female- and minority-led restaurant concepts grow

 By Lisa Jennings on Sep. 02, 2026

This industry veteran has launched RC Hospitality Group, which specializes in helping emerging brands flourish.

Emerging Brands

Taystee's Burgers finds its niche serving premium burgers in gas stations

 By Lisa Jennings on Sep. 01, 2026

Guests can fill their tanks and their bellies at this growing 10-unit quick-service chain. The Detroit-area franchise brand is ready to expand to new markets.

Emerging Brands

New York City sandwich shop Alidoro plans its expansion

By Bret Thorn on Sep. 01, 2026

The cult favorite has put systems in place that could bring it to more transit hubs and entirely new markets.

Emerging Brands

A Dubai-born tiramisu-focused dessert concept makes its U.S. debut

By Lisa Jennings on Aug. 31, 2026

The family behind Shah's Halal Food has obtained the U.S. franchising rights for this single-flavor concept offering tiramisu as a dessert, beverage or soft serve.

Emerging Brands

Australia's Yo-Chi frozen yogurt chain will make its U.S. debut in September

By Lisa Jennings on Aug. 28, 2026

Dallas is the first domestic market for the 75-unit chain, which also operates in Singapore and London. The brand plans growth with local joint-venture partners.

Emerging Brands

Remaking the ice cream truck as a tech-fueled marketing collaborator

By Lisa Jennings on Aug. 25, 2026

In this summer of soft serve, the Scream Truck prepares for franchise growth with an added layer of potential for revenue: brand partnerships.

Emerging Brands

Tavern in the Square finds sweet spot in polished casual dining

By Lisa Jennings on Aug. 19, 2026

Buzzworthy Brands: A little more than a year after the acquisition by Authentic Restaurant Brands, this concept is starting to move out of New England. Could it go national?

Emerging Brands

Con Huevos founders prioritize purpose over pace in brunch market expansion

By Alicia Kelso on Aug. 14, 2026

The Mexican-inspired concept is opening its sixth location this fall, but founders Jesus Martinez and Izmene Peredo Martinez have turned down opportunities in markets like Nashville to maintain authenticity and build for longevity.

Emerging Brands

What really happened to Salad and Go

By Lisa Jennings on Aug. 14, 2026

The rapid rise and fatal fall of this quick-service chain offers lessons on the perils of aggressive growth and a loss of focus on quality.

Emerging Brands

How one tiny drive-thru coffee concept is looking to plant a flag, even as the big chains get bigger

By Lisa Jennings on Aug. 11, 2026

The founders of Moe's Coffee in Washington State feel they have found the right balance between beverages and food in an efficient, modular unit. Will it have legs to grow?

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