Food
Understanding the gluten-free customer
Celiacs may have spurred demand for gluten-free menu options, but experts say that only 1 percent of the 44 million people estimated to be in the gluten-free audience have celiac disease. While some of these consumers may be gluten intolerant, research shows that about 29 percent simply perceive gluten-free as a healthier way to eat.
Disparate Mindsets of Post-Recession Consumers Will Shape Restaurant Recovery and Growth, Says NPD
CHICAGO (May 10, 2011)—Consumers are of two different mindsets when it comes to spending - those that cannot spend freely and those that can - and the...