10 Ideas Worth Stealing from FARE
Here are some of the ideas, trends and smart strategies we heard that could help all foodservice operators, regardless of their channel.
Conference finds experience trumps food for attention
Assessments of consumer preferences repeatedly turned during a conference this week for limited-service operators to observations that experience is outshining food as a customer draw.
How do restaurant customers define value? While "quality for the price" tops the list, fresh ingredients and a variety of choices are close behind, according to a recent NPD report entitled Defining Value: Where Consumers Choose to Eat Out. The report identifies five segments of diners, the largest of which are not driven by low pricing and deals.