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Leadership

McDonald’s names Desiree Ralls-Morrison general counsel

 By Jonathan Maze on Mar. 29, 2021

She will oversee legal operations at the burger giant, coming from the medical products company Boston Scientific.

Operations

A look inside Taco Bell’s evolving restaurants

 By Jonathan Maze on Mar. 26, 2021

The Mexican fast-food chain is changing its designs as it walks a tightrope between convenience and experience.

Food

KFC’s fried chicken sandwich goes before the judges

By Patricia Cobe on Mar. 25, 2021

The final contender in our chicken sandwich challenge gets its chance to wow the tasting panel.

Financing

Yum Brands is buying another digital marketing company

By Jonathan Maze on Mar. 24, 2021

The owner of Taco Bell, KFC and Pizza Hut this time is buying Tictuk Technologies, which enables online ordering and marketing through chat platforms like WhatsApp.

Financing

A deep look at the fast-food chicken sandwich wars

By Jonathan Maze on Mar. 24, 2021

In this week’s episode of the RB podcast “A Deeper Dive,” editors Jonathan Maze and Patricia Cobe discuss the chicken sandwich wars.

Financing

How McDonald’s became OK with higher prices

By Jonathan Maze on Mar. 23, 2021

The chain’s shift away from the Dollar Menu enabled operators to raise prices on premium products. It didn’t hurt says, says RB’s The Bottom Line.

Marketing

Krispy Kreme will give you free doughnuts all year if you get vaccinated

By Jonathan Maze on Mar. 22, 2021

The chain is also giving its employees paid time off to get the vaccine and is giving everybody a free coffee and a doughnut on Mondays this spring.

Food

Fans of Taco Bell’s Mexican Pizza keep pressing their case

By Jonathan Maze on Mar. 22, 2021

The item was removed last year, but with potatoes now back on the menu there may be some hope for a comeback.

Financing

Why a Big Mac costs more in Seattle than in Austin

By Jonathan Maze on Mar. 21, 2021

The price for McDonald's iconic menu item varies considerably from one state to another, and the minimum wage is a big factor.

Financing

White Castle is not acting its age

By Jonathan Maze on Mar. 16, 2021

The burger chain has shown that it can still draw a crowd after 100 years, thanks to it willingness to take risks without sacrificing core items that have earned it some loyal customers.

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