social responsibility

Mike Roberts’ is doing what he’s always done: following the customer. It’s tempting to see Guest Editor Mike Roberts’ new LYFE Kitchen and its array of socially responsible attributes as a departure from his old job as Global President and COO of McDonald’s.

Every business, regardless of size, should acknowledge its responsibility to the community as a whole. By doing so, you also attract the more socially conscious customer. According to American Express Market Brief, restaurant patrons are most concerned about working conditions and wages for employees and environmental issues.