social responsibility

Every business, regardless of size, should acknowledge its responsibility to the community as a whole. By doing so, you also attract the more socially conscious customer. According to American Express Market Brief, restaurant patrons are most concerned about working conditions and wages for employees and environmental issues.

To increase patronage and prices, restaurateurs need to make consumers aware of their sustainable practices, according to a study featured in the August 2010 issue of the Cornell Hospitality Quarterly.