Marketing
Restaurants use Twitter to drive post-holiday spending
When it snows, it, well, snows. Coming off a less-than-robust holiday season, restaurants in much of the country are battling heavy snowfall and bitter-cold temperatures, which keep could consumers at home. But that’s not a given.
Burgerville hit with discrimination suit
A former restaurant manager has sued the Burgerville fast-food chain for discrimination based on religion and disability, according to court documents.
When large restaurant companies implement sustainability policies, customers seem to react in a contrary way—and their evaluation of those companies may actually diminish. In a new study from the Cornell Center for Hospitality Research, researchers Michael Giebelhausen and Helen Chun conducted two experiments to examine this contrary behavior.