More chains are doing increased takeout business, meeting the consumer demand for convenience. But some are doing a better job than others, especially in the casual-dining realm.
Technomic asked consumers to rate their overall satisfaction of some of the top casual-dining chains—then Restaurant Business compared those overall scores with the satisfaction scores given for meals eaten outside of the restaurant, aka carryout.
Looking at data from the most recent four quarters, consumers rate their dine-in experiences 6% higher overall than they do takeout from these full-service restaurants. (Scores are based on the percentage of those who rated their overall satisfaction with the chain as “very good.”)
Which chains have the biggest difference in scores showing that consumers aren’t rating their takeout services as high? Here’s a look.
Source: Technomic’s Consumer Brand Metrics program