Photograph courtesy of Joe's Crab Shack
No. 2 favorite seafood chain Bonefish Grill hired a new CEO last year, a polished-casual veteran, as the brand mounts a turnaround focused on menu simplification and attention to service.
| Seafood | Service & Hospitality | Unit Appearance & Ambiance | Food & Beverage | Convenience & Takeout | Value | Overall Score |
|---|---|---|---|---|---|---|
| Joe's Crab Shack | 67.3% | 58.2% | 58.1% | 55.3% | 49.3% | 57.5% |
| Bonefish Grill | 66.1% | 56.1% | 54.2% | 55.5% | 45.8% | 54.8% |
| Red Lobster | 60.1% | 49.1% | 51.2% | 51.2% | 40.2% | 50.1% |
Source: Technomic Ignite consumer data; scores represent the percentage of respondents who strongly agree with the statements, on a scale of 1 to 5.
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